Marie WHITE (Borne)
⭐️ #Digital Senior Consultant #E-business #Marketing
49 years old
Driving License
Lyon (69360) France
Professional Status
Entrepreneur
Open to opportunities
About Me
Master in Business Studies (MBS)
17 years of experience in E-Commerce & Digital - Bilingual in English.
Fallen into the web in the 2000s in Dublin during the economic boom and the Internet bubble, this channel has always fascinated me by its potential, the size of its catchment area and its rapid evolution.
17 years later, still active in the digital & e-business, I had the chance to observe the evolution of consumer behavior, a new world led by community of Consumers (or "consum'actor") ....
Today, the company must learn to put the consumer at the center of its problems and integrate new interactions with him. It shall include all the new data and new tools available...
Through my experience, I like, in my professional life, actively participate in this development at the heart of the company...
17 years of experience in E-Commerce & Digital - Bilingual in English.
Fallen into the web in the 2000s in Dublin during the economic boom and the Internet bubble, this channel has always fascinated me by its potential, the size of its catchment area and its rapid evolution.
17 years later, still active in the digital & e-business, I had the chance to observe the evolution of consumer behavior, a new world led by community of Consumers (or "consum'actor") ....
Today, the company must learn to put the consumer at the center of its problems and integrate new interactions with him. It shall include all the new data and new tools available...
Through my experience, I like, in my professional life, actively participate in this development at the heart of the company...
E-business manager
cresus.fr
September 2008
to June 2013
Full-time
Lyon
France
- • Newly created position: Adapt, track and boost sales from www.cresus.fr while integrating the strategy within the context of traditional trade
- • Management of marketing budgets
- • Define and track web-marketing plan, annually.
- • KPIs definition and monitoring and monthly reporting to management
- • Team coordination and that of external service providers (managing a team of 5)
- • Monitoring of various levers: SEO, SEM, Usability, Affiliate, Display, Retargetting, web 2.0 (blog: www.lovetime.fr) and E-business market intelligence
- • Implementation of customer care and loyalty strategy
- • Implementation of m-commerce strategy (cresus.mobi)
- • Market watch, E-competition and reputation
Detailed Description
- Number of visitors on cresus.fr : around 6000 per day
- Annual turnover in 2011 - 9.4M€ (30% from internet sales) - Annual growth between 2010 and 2011 : +30%.
Company Description
For 30 years, we have been pouring our energy and expertise into buying and selling luxury watches and jewellery. It is our passion, and we take the greatest possible care of these stars that shine around your wrist or your neck.
Our credo? Working on the pre-owned market to offer you a wide range of antique and modern jewellery and new and collector's watches. Most importantly, we offer you every solution to easily change what's in your collection and make new purchases.
We have something for every taste and personality... Find the jewellery or watch of your dreams at our treasure chest, located in the heart of one of Lyon's most beautiful neighborhoods, as well as on this Internet site.
Our credo? Working on the pre-owned market to offer you a wide range of antique and modern jewellery and new and collector's watches. Most importantly, we offer you every solution to easily change what's in your collection and make new purchases.
We have something for every taste and personality... Find the jewellery or watch of your dreams at our treasure chest, located in the heart of one of Lyon's most beautiful neighborhoods, as well as on this Internet site.
Company website