Marie WHITE (Borne)
⭐️ #Digital Senior Consultant #E-business #Marketing
49 years old
Driving License
Lyon (69360) France
Professional Status
Entrepreneur
Open to opportunities
About Me
Master in Business Studies (MBS)
17 years of experience in E-Commerce & Digital - Bilingual in English.
Fallen into the web in the 2000s in Dublin during the economic boom and the Internet bubble, this channel has always fascinated me by its potential, the size of its catchment area and its rapid evolution.
17 years later, still active in the digital & e-business, I had the chance to observe the evolution of consumer behavior, a new world led by community of Consumers (or "consum'actor") ....
Today, the company must learn to put the consumer at the center of its problems and integrate new interactions with him. It shall include all the new data and new tools available...
Through my experience, I like, in my professional life, actively participate in this development at the heart of the company...
17 years of experience in E-Commerce & Digital - Bilingual in English.
Fallen into the web in the 2000s in Dublin during the economic boom and the Internet bubble, this channel has always fascinated me by its potential, the size of its catchment area and its rapid evolution.
17 years later, still active in the digital & e-business, I had the chance to observe the evolution of consumer behavior, a new world led by community of Consumers (or "consum'actor") ....
Today, the company must learn to put the consumer at the center of its problems and integrate new interactions with him. It shall include all the new data and new tools available...
Through my experience, I like, in my professional life, actively participate in this development at the heart of the company...
E-business Manager
EUROCAVE
June 2013
to June 2015
Full-time
Lyon
France
- • Newly created position: How to use e-commerce as a lever for sustainable growth in a cross-channel environment in France for Eurocave?
- • Audit of the business organization - resources; information flows, sales organization; logistics
- • Online analysis: KPI analysis, objectives definition, priorities definition, allocation of requirements against existing resources.
- • Off & online competitive study and analysis of the potential market.
- • Creation: BtoC E-business for the French market in a cross canal environment
- > Clients services set up
- > Web marketing set up (SEO; Newsletter, SEA…)
- > Integration of different company departments: communication; sales, IT…
- • Creation: BtoC E-business for the German market.
- > Training of the local team
- > Web marketing set up (SEO; Newsletter, SEA…)
- • Creation: BtoB E-business for the French market in a cross canal environment
- > Client services training
- > Web marketing set up (SEO; Newsletter, SEA…)
- > Integration of different company departments: communication; sales, IT…
Detailed Description
- This cross-project exploits all the silos of the company. The information and skills need to be streamlined and optimized to make the project structuring for the company.
Company website