Master in Business Studies (MBS) 17 years of experience in E-Commerce & Digital - Bilingual in English.
Fallen into the web in the 2000s in Dublin during the economic boom and the Internet bubble, this channel has always fascinated me by its potential, the size of its catchment area and its rapid evolution.
17 years later, still active in the digital & e-business, I had the chance to observe the evolution of consumer behavior, a new world led by community of Consumers (or "consum'actor") ....
Today, the company must learn to put the consumer at the center of its problems and integrate new interactions with him. It shall include all the new data and new tools available...
Through my experience, I like, in my professional life, actively participate in this development at the heart of the company...
Web-marketing director 10 month contract As the head of the web-marketing department for Photoweb.fr, a French leader in the field of online photo development, and a pure player and specialist in photo products, my mission has been to manage the web-marketing service with a team of 10 people :
Conduct and follow up the process of new customer sourcing performance: SEA, private sales, affiliation...
Conduct and follow up of loyalty program performance: segmentation, promotional activities ...
Conduct and follow up of SEO performance and continuous improvement: positioning, ergonomics ...
Conduct and follow up graphics development
Head of the global marketing budget, sales, product and new service performances.
