Marie WHITE (Borne)
⭐️ #Digital Senior Consultant #E-business #Marketing
49 years old
Driving License
Lyon (69360) France
Professional Status
Entrepreneur
Open to opportunities
About Me
Master in Business Studies (MBS)
17 years of experience in E-Commerce & Digital - Bilingual in English.
Fallen into the web in the 2000s in Dublin during the economic boom and the Internet bubble, this channel has always fascinated me by its potential, the size of its catchment area and its rapid evolution.
17 years later, still active in the digital & e-business, I had the chance to observe the evolution of consumer behavior, a new world led by community of Consumers (or "consum'actor") ....
Today, the company must learn to put the consumer at the center of its problems and integrate new interactions with him. It shall include all the new data and new tools available...
Through my experience, I like, in my professional life, actively participate in this development at the heart of the company...
17 years of experience in E-Commerce & Digital - Bilingual in English.
Fallen into the web in the 2000s in Dublin during the economic boom and the Internet bubble, this channel has always fascinated me by its potential, the size of its catchment area and its rapid evolution.
17 years later, still active in the digital & e-business, I had the chance to observe the evolution of consumer behavior, a new world led by community of Consumers (or "consum'actor") ....
Today, the company must learn to put the consumer at the center of its problems and integrate new interactions with him. It shall include all the new data and new tools available...
Through my experience, I like, in my professional life, actively participate in this development at the heart of the company...
On and Off line marketing Manager
AILLEURS VOYAGES
September 2003
to April 2008
Full-time
Lyon
France
- New post : Implementation of operational marketing and web development :
- Internet development : In partnership with the production manager and director of the 25 travel agencies, creation of the BtoC website www.ailleurs.com. Elaboration and implementation of the Internet strategy: SEO, affiliation progam (public Idea), newsletter. KPI monitoring.
- Off-line Marketing of the 25 Travel agencies of the group: Uniformity of the image, customer relations, preparations for exhibitions, creation of materials for trade shows, creation of brochures and all marketing tools ...
- BtoB marketing for all brands of the group: Ailleurs, Afrique Authentique, Guyane Authentique, Stratéo : standardization of the image, publications, exhibitions ...
- Internal communication: creation of the internal newsletter ...
Company Description
Les transports Guillermin (Autocariste depuis le début du siècle) deviennent le groupe Ailleurs en 2003 et regroupe 18 agences de voyages entre Lyon et St Etienne ainsi qu’un Tour Opérateur spécialisé dans les voyages en autocar au départ de la région Rhône Alpes.
En 2004, le groupe reprend le TO Soleil Plus, 5 agences Ex-Suntour et d’autres agences pour finalement possédé ce jour 36 agences de voyages dans la région Rhône-Alpes.
En 2004, le groupe reprend le TO Soleil Plus, 5 agences Ex-Suntour et d’autres agences pour finalement possédé ce jour 36 agences de voyages dans la région Rhône-Alpes.
Company website