Marie WHITE (Borne)
⭐️ Sustainability & Business Performance – Strategic Guidance & Training
51 years old
Driving License
Lyon (69360) France
Professional Status
Entrepreneur
Open to opportunities
About Me
Committed to supporting organisations in making ecological transition a real lever for performance.
Certified in Bilan Carbone® and facilitator of innovative learning tools (Climate Fresk, Biodiversity Fresk, Digital Fresk, 2Tonnes).
With 20 years’ experience in management and strategic consulting, I bring both a systemic vision and hands-on approach to foster meaningful and lasting change.
I also teach in higher education, helping future professionals to integrate sustainability into business and organisational transformation.
Certified in Bilan Carbone® and facilitator of innovative learning tools (Climate Fresk, Biodiversity Fresk, Digital Fresk, 2Tonnes).
With 20 years’ experience in management and strategic consulting, I bring both a systemic vision and hands-on approach to foster meaningful and lasting change.
I also teach in higher education, helping future professionals to integrate sustainability into business and organisational transformation.
E-business manager
cresus.fr
September 2008
to June 2013
Full-time
Lyon
France
- • Newly created position: Adapt, track and boost sales from www.cresus.fr while integrating the strategy within the context of traditional trade
- • Management of marketing budgets
- • Define and track web-marketing plan, annually.
- • KPIs definition and monitoring and monthly reporting to management
- • Team coordination and that of external service providers (managing a team of 5)
- • Monitoring of various levers: SEO, SEM, Usability, Affiliate, Display, Retargetting, web 2.0 (blog: www.lovetime.fr) and E-business market intelligence
- • Implementation of customer care and loyalty strategy
- • Implementation of m-commerce strategy (cresus.mobi)
- • Market watch, E-competition and reputation
Detailed Description
- Number of visitors on cresus.fr : around 6000 per day
- Annual turnover in 2011 - 9.4M€ (30% from internet sales) - Annual growth between 2010 and 2011 : +30%.
Company Description
For 30 years, we have been pouring our energy and expertise into buying and selling luxury watches and jewellery. It is our passion, and we take the greatest possible care of these stars that shine around your wrist or your neck.
Our credo? Working on the pre-owned market to offer you a wide range of antique and modern jewellery and new and collector's watches. Most importantly, we offer you every solution to easily change what's in your collection and make new purchases.
We have something for every taste and personality... Find the jewellery or watch of your dreams at our treasure chest, located in the heart of one of Lyon's most beautiful neighborhoods, as well as on this Internet site.
Our credo? Working on the pre-owned market to offer you a wide range of antique and modern jewellery and new and collector's watches. Most importantly, we offer you every solution to easily change what's in your collection and make new purchases.
We have something for every taste and personality... Find the jewellery or watch of your dreams at our treasure chest, located in the heart of one of Lyon's most beautiful neighborhoods, as well as on this Internet site.
Company website