Marie WHITE (Borne)
⭐️ Sustainability & Business Performance – Strategic Guidance & Training
51 years old
Driving License
Lyon (69360) France
Professional Status
Entrepreneur
Open to opportunities
About Me
Committed to supporting organisations in making ecological transition a real lever for performance.
Certified in Bilan Carbone® and facilitator of innovative learning tools (Climate Fresk, Biodiversity Fresk, Digital Fresk, 2Tonnes).
With 20 years’ experience in management and strategic consulting, I bring both a systemic vision and hands-on approach to foster meaningful and lasting change.
I also teach in higher education, helping future professionals to integrate sustainability into business and organisational transformation.
Certified in Bilan Carbone® and facilitator of innovative learning tools (Climate Fresk, Biodiversity Fresk, Digital Fresk, 2Tonnes).
With 20 years’ experience in management and strategic consulting, I bring both a systemic vision and hands-on approach to foster meaningful and lasting change.
I also teach in higher education, helping future professionals to integrate sustainability into business and organisational transformation.
E-business Manager
EUROCAVE
June 2013
to June 2015
Full-time
Lyon
France
- • Newly created position: How to use e-commerce as a lever for sustainable growth in a cross-channel environment in France for Eurocave?
- • Audit of the business organization - resources; information flows, sales organization; logistics
- • Online analysis: KPI analysis, objectives definition, priorities definition, allocation of requirements against existing resources.
- • Off & online competitive study and analysis of the potential market.
- • Creation: BtoC E-business for the French market in a cross canal environment
- > Clients services set up
- > Web marketing set up (SEO; Newsletter, SEA…)
- > Integration of different company departments: communication; sales, IT…
- • Creation: BtoC E-business for the German market.
- > Training of the local team
- > Web marketing set up (SEO; Newsletter, SEA…)
- • Creation: BtoB E-business for the French market in a cross canal environment
- > Client services training
- > Web marketing set up (SEO; Newsletter, SEA…)
- > Integration of different company departments: communication; sales, IT…
Detailed Description
- This cross-project exploits all the silos of the company. The information and skills need to be streamlined and optimized to make the project structuring for the company.
Company website