Marie WHITE (Borne)
⭐️ Sustainability & Business Performance – Strategic Guidance & Training
51 years old
Driving License
Lyon (69360) France
Professional Status
Entrepreneur
Open to opportunities
About Me
Committed to supporting organisations in making ecological transition a real lever for performance.
Certified in Bilan Carbone® and facilitator of innovative learning tools (Climate Fresk, Biodiversity Fresk, Digital Fresk, 2Tonnes).
With 20 years’ experience in management and strategic consulting, I bring both a systemic vision and hands-on approach to foster meaningful and lasting change.
I also teach in higher education, helping future professionals to integrate sustainability into business and organisational transformation.
Certified in Bilan Carbone® and facilitator of innovative learning tools (Climate Fresk, Biodiversity Fresk, Digital Fresk, 2Tonnes).
With 20 years’ experience in management and strategic consulting, I bring both a systemic vision and hands-on approach to foster meaningful and lasting change.
I also teach in higher education, helping future professionals to integrate sustainability into business and organisational transformation.
Online Marketing Executive
HOSTELWORLD.COM
July 2000
to November 2001
Full-time
Dublin
Ireland
- Hostelworld.com is a site selling beds in hostels or low budget hotels and tours for independent travelers. The head office is based in Dublin, Ireland.
- In the premise of the Internet and online marketing, my job was to market hostelworld.com online with the techniques of the moment. It was important to learn about new techniques and technologies in the market.
- We had recorded more than 200 DNS (hostelworld.com but www.hosteldublin.com, hostelireland.com, hostelaustalia.com ...) The next step was to track the natural search with regular submissions.
- Création de nouvelles opportunités en B to B : Promotion du System Inbox (pour hôtels) à des clients potentiels. Définir les stratégies et les mettre en application.
- B to B marketing : Promotion of System Inbox (for hostels) to potential customers. Define strategies and implement them.
- B to C Marketing: Finding new customers and retaining existing customers. (+ newsletter information about the company) ....
- Internet Marketing: Advertising of 200 websites on search engines and directories.
- Implementation of KPIs and monthly reporting
- Reporting with Webtrends software and Web Position of our affiliated sites.
Detailed Description
- En 2001 nous avons plus que doublé le nombre d’employés (de 4 employés à 10). Augmentation du chiffre d’affaire de 150% par rapport à 2000
Company Description
Le site a été lancé en 1999 quand un propriétaire d’une auberge de jeunesse et un entrepreneur en informatique identifient un marché de niche de réservation en ligne des hôtels petits budgets ou auberges de jeunesse.
Avant 1999, aucune solution technologique ne permettait aux auberges de jeunesse ou hôtels petits budget de recevoir des réservations en ligne avec des confirmations de paiement.
La société c’est développé sur ce concept et est devenu rapidement le leader sur le marché de la réservation en ligne des auberges de jeunesse et hôtels à petit budget.
Avant 1999, aucune solution technologique ne permettait aux auberges de jeunesse ou hôtels petits budget de recevoir des réservations en ligne avec des confirmations de paiement.
La société c’est développé sur ce concept et est devenu rapidement le leader sur le marché de la réservation en ligne des auberges de jeunesse et hôtels à petit budget.
Company website