Committed to supporting organisations in making ecological transition a real lever for performance. Certified in Bilan Carbone® and facilitator of innovative learning tools (Climate Fresk, Biodiversity Fresk, Digital Fresk, 2Tonnes). With 20 years’ experience in management and strategic consulting, I bring both a systemic vision and hands-on approach to foster meaningful and lasting change. I also teach in higher education, helping future professionals to integrate sustainability into business and organisational transformation.
Web-marketing director 10 month contract As the head of the web-marketing department for Photoweb.fr, a French leader in the field of online photo development, and a pure player and specialist in photo products, my mission has been to manage the web-marketing service with a team of 10 people :
Conduct and follow up the process of new customer sourcing performance: SEA, private sales, affiliation...
Conduct and follow up of loyalty program performance: segmentation, promotional activities ...
Conduct and follow up of SEO performance and continuous improvement: positioning, ergonomics ...
Conduct and follow up graphics development
Head of the global marketing budget, sales, product and new service performances.
